JAZZistry's STRATEGIC PLAN
GOALS:
STRATEGIC DIRECTION 1: IMPROVE FINANCIAL STABILITY AND SOUND FUNDRAISING TO SUPPORT GROWTH.
Goal 1: Create an annual financial planning process
- Develop annual budget
- Develop budget calendar
- Develop grant calendar, linked to budget (board approval)
- Create annual and multi-year Development plan,
- Financial training for the board (ongoing)
Goal 2: Expand Fundraising Capacity
- Develop case statement and tools for fundraising
- Ongoing fundraising training and support for board and volunteers to hit targets
- Develop defined roster of fundraising volunteers “Friends of Jazzistry”
Goal 3: Cultivate contributions Donor-Base overall
- Major/Individual Donors
- Grants
- Corporate Sponsorships—annual sponsorship for performances
____% of operating budget comes from grants/major donors
Goal 4: Develop adequate pricing
- Develop pricing structures and processes
- Market research
- Annual costs/margins
- Approach
STRATEGIC DIRECTION 2: GROW AND ADAPT PROGRAMS TO HEIGHTEN IMPACT
Goal 5: Increase Jazzistry program activities by ___ (including defining subset of performances matched to mission, cost, etc.)
- live performances
- residencies
- conferences
- workshops
- collaborations
Goal 6: Customize presentations
- Develop scripts for specific time periods and specific audiences
- Train musicians for various scripts
- Partner with key people and organizations (i.e. UMS, Ford Museum, WEMU, Summer Festival, CSA, etc.)
- Develop various ways to do pre-presentation prep for students/audience cultivation
- Develop options for implementation
- Perform outreach and follow up for national and regional expansion, i.e. pricing, timing, promotions, connections, etc.
Goal 7: Develop expanded resources on website for students and educators
- Tap program and curriculum committee capacity for development and model implementation
- Determine Marketing connections, underwriting strategies
STRATEGIC DIRECTION 3: BUILD ORGANIZATIONAL CAPACITY.
Goal 8: Expand circle of mission driven board, staff, volunteers
- Establish more active committees with friends and supporters
- Point person to engage volunteers
- Grow board; engage them in ‘best use’ activities